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Conrad Electronic SE - Goods-to-Person in a Shelf Warehouse

Conrad Electronic SE is one of Europe’s leading electronics retailers. The company operates large-scale warehouses with conventional shelf racking - and faced the question of how to automate manual picking in a scalable way without tearing out the existing infrastructure.

4.5m
picks
in the first 180 working days, at one station
25-30%
floor space
freed up inside the existing warehouse
1 → 2
stations
reordered before the trial period ended
€0
CapEx
Upfront investment (pay-per-pick)

Conrad Electronic automates picking inside the existing shelf warehouse at its Wernberg logistics site in Germany using NEO. Around 250,000 items are held there: an automated shuttle system covers the fast movers, the bulk of the assortment sits in shelf racking. Autonomous mobile robots transport the bins to a picking station - without reconstruction, without new builds. Conrad is one of the first enterprise references for goods-to-person automation in conventional shelf warehouses.

01

The Starting Point

At its Wernberg site, Conrad Electronic picks from classic shelf racking. A shuttle system covers the fast movers, the bulk of the assortment sits in the shelf warehouse, and there the person goes to the goods. Three things spoke against leaving it that way.

Shelf racking with labelled bins at the Wernberg site
Shelf racking at the Wernberg site. Around 250,000 items are held there, most of them in the shelf warehouse.

Eight to ten kilometres a day

That is how far a picker walks in the shelf area per shift. On top of that, bending into the lower shelves and reaching into the upper ones.

More volume, a tighter labour market

Rising order volumes and growing pressure on throughput times meet a labour market that yields pickers less and less readily.

A new build was not an option

A new warehouse or a move to an automated small-parts store would have meant a multi-million investment and 12 to 36 months of lead time. For an area that already ships every day, that was no route.

02

Why Conrad Electronic Chose NEO

The warehouse automation market offers numerous systems - from shuttle installations and cube-based AS/RS systems to traditional mini-load systems. But all of these solutions require the existing racking infrastructure to be removed. For a company with functioning shelf-racking warehouses, that means demolition, new construction, and relocation.

NEO was the only solution capable of enabling goods-to-person automation directly within the existing shelf racking. Autonomous mobile robots (AMR) navigate through the existing aisles, retrieve bins, and transport them to the picking station - without a single shelf being moved.

NEO:runner in an existing shelf-racking aisle at Conrad Electronic
A NEO:runner in an existing racking aisle. Not one rack was moved for the automation.
Ralf Bühler, CEO of Conrad Electronic

“Currently, there is no other provider besides NEO that offers goods-to-person automation specifically for shelf-racking environments.”

Ralf Bühler
CEO, Conrad Electronic SE
03

The Implementation

Rolling NEO out inside an existing warehouse follows a standardised process built for minimal disruption.

1

WMS Integration

NEO:os, the platform’s orchestration software, was connected to the existing Warehouse Management System via a standardized interface. The existing WMS logic remains unchanged - NEO:os receives picking orders, plans the workflow, and coordinates the robot fleet.

2

Installation During Live Operations

The AMR fleet and the picking station were deployed into the active warehouse environment. The racking stayed in place. There was no construction, no structural modifications, and no downtime. Employees continued working throughout the entire installation phase.

3

Goods-to-Person Workflow

The NEO:runner brings the bin to the PickStation, where the robotic arm takes it off and presents it at grab height at the right moment. Picking stays manual: the reach into the bin belongs to the person, the walking and the bin handling belong to NEO. No searching, no walking - the item comes to the employee.

Conrad Electronic operator taking items from the delivered bin
Goods-to-person at the PickStation: the bin is presented at grab height, picking stays manual.
04

Operations since go-live

Between January and August 2026, the first NEO system at Conrad handled around 4.5 million picks across roughly 180 working days, at a single picking station, staffed by one person taking the items from the bins as they arrive.

The full range of articles was tested along the way, from the smallest to the heaviest, while logistics kept running without restriction. The performance test was passed, and Conrad ordered a second NEO station before the trial period was over.

The new layout also freed up space: 25 to 30 percent of the shelf-warehouse floor is now available for other projects, in the same building and without a single extra square metre.

“Confidence in the system grows day by day.”

Thomas Kellner
Senior Business Expert Supply Chain, Conrad Electronic

The customer interview

Thomas Kellner, Senior Business Expert Supply Chain at Conrad Electronic, explains why Conrad took this route, how the rollout ran during live operations and what changed for the team on the warehouse floor. The interview is in German, with English subtitles.

Customer interview with Thomas Kellner, Senior Business Expert Supply Chain at Conrad Electronic. The interview is in German, with English subtitles.

More films on NEO in existing warehouses are on our Videos page.

What changed for the team

NEO takes over the walking and the bin transport in both directions, the reach into the bin stays with the person. That line is what carried acceptance on the floor.

The bin arrives at grab height instead of the employee bending into the lower shelves and reaching into the upper ones. Staff reacted positively to the rollout.

The Results

4.5m picks
in the first 180 working days, at one station
25-30%
floor space freed for other projects
1 → 2stations
after the performance test was passed

Six to eight weeks passed from project start to production. A new warehouse or an automated small-parts store would have cost 12 to 36 months and a multi-million investment.

Conclusion

Conrad Electronic shows that goods-to-person automation works inside existing shelf racking, in large warehouse operations and during live business. The second station was ordered before the trial period was over.

What would this mean for your warehouse?

At a glance

Company
Conrad Electronic SE, electronics retail and e-commerce
Site
Wernberg logistics centre, Germany
Assortment on site
around 250,000 items
Storage type
existing shelf racking, kept unchanged
Picking stations
one in operation, a second one ordered
WMS integration
standard interface to the existing system, inventory stays there
Commercial model
pay-per-pick, no upfront investment
Time to go-live
6 to 8 weeks from project start

Facing a Similar Challenge? Talk to Us.

Do you operate a shelf-racking warehouse and need an automation solution that works without new construction, without CapEx, and without months of project lead time? We will show you in a demo how NEO would look in your warehouse. Learn more about warehouse retrofit → | NEO Solution →

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